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Aired fall 2010 · NBC · civilian format's last stand

The Second Chance

The format returns to civilian hopefuls after three celebrity-cast runs, casting contestants whose careers the Great Recession had upended. Rewards shift from lavish prizes to meetings with real business leaders.

Filmed
New York City, New York
Premiered
Sep 16, 2010
Episodes
13
Format
Business competition · second-chance cast
civilian format returns, final installment
Cast size
16 players
16 contestants, a second-chance cast
Host
Donald Trump
tenth season at the helm
On this page
  1. 01The take
  2. 02The shape of the season
  3. 03Where it sits in the canon
  4. 04Adjacent in the canon
  5. 05Also appears in
01The take

The Second Chance.

The founding format's argument, made one more time, before the show leaves it behind for good.
02The shape of the season

A rhythm worth tracking.

After three celebrity-cast runs, the show returns to civilian hopefuls — sixteen contestants selected specifically because the recession had upended their careers, split into Fortitude and Octane with players moving between teams as the season goes. Rewards shift from luxury prizes to meetings with real business leaders, and a mid-season disqualification for manipulating a task result gives the boardroom teeth again. The last civilian season the show ever ran.

03Where it sits in the canon

The #06 slot.

Slot #06 of 10 in the The Apprentice Editor's Canon. Season ten is the founding format's final word, and it makes a real case. Casting hopefuls specifically because the recession had disrupted their careers gives the season a premise with actual stakes, and swapping glossy prize rewards for meetings with working business leaders signals a return to substance the celebrity seasons had mostly abandoned. A contestant's disqualification for manipulating a task result mid-run adds a layer of real accountability the boardroom hadn't needed to reach for since the founding era. It doesn't crack the top tier of the founding seasons, but it beats every celebrity-era entry that came before it, and it closes the civilian format on solid ground.

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05Also appears in

Cross-references.

The Apprentice S10 — The Second Chance — tiered.tv