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Aired summer 2017 · Filmed at Sa Vinyassa, Mallorca

Series 3 (2017)

The cultural breakout. Series 3 is the summer Love Island stopped being a show and became a national conversation — and the season that introduced Casa Amor.

Filmed
Mallorca, Sant Llorenç des Cardassar (Spain)
Sa Vinyassa villa, Sant Llorenç
Premiered
Jun 5, 2017
ITV2 · June 2017
Episodes
43
Around 43 episodes
Format
Summer · Casa Amor debut
Casa Amor introduced for the first time
Cast size
11 cast members
Roughly eleven launch islanders
Host
Caroline Flack
Caroline Flack at her peak as host
On this page6 sections
  1. 01The take
  2. 02The shape of the season
  3. 03Where it sits in the canon
  4. 04What to watch for
  5. 05Adjacent in the canon
  6. 06Also appears in
01The take

The cultural breakout arrives.

The one that turned a dating show into appointment television.
02The shape of the season

Six episodes longer than the year before.

Series 3 is the high-water mark of the casting era and the season that made the show a phenomenon. The chemistry was electric, the personalities instantly iconic, and the cultural footprint enormous. It also introduced Casa Amor, the twist that reshaped the format for good. Caroline Flack and Iain Stirling were at full strength. Nothing before or after matched its grip on the conversation. The canon's clear number one.

03Where it sits in the canon

The #01 slot.

Slot #01 of 13 in the Love Island UK Editor's Canon. Series 3 sits alone at the top of the canon, and the case for it is comparative as much as descriptive: every season ranked below it, including the ratings powerhouse immediately beneath, is judged by how well it executes ground this one broke first. Series 5 will out-perform it on raw audience reach and run the format with more polish, but it doesn't get to be the reference point — that role is taken. The gap between the two spots isn't chemistry or scale, categories where both seasons compete closely; it's that one season set the terms and the other, however impressively, plays by them. That distinction is permanent, and it's why the top spot isn't really a contest.

No spoilers. Every page is reviewed before it goes live.
04What to watch for

4 moments, no spoilers.

  • Ep 1 · Launch coupling

    The opening that introduced this cast to a suddenly enormous audience.

  • Ep 12 · Casa Amor arrives

    The format's signature twist, debuting here for the first time. The second villa changes the show permanently.

  • Ep 20 · Recoupling fallout

    The fire pit fallout once the new twist reshuffles couples. A structural turning point for the franchise.

  • Aftersun · The water-cooler effect

    The companion show finds its rhythm as the series becomes a genuine cultural event.

06Also appears in

Cross-references.