A rerun loses novelty.
The #12 slot.
Slot #12 of 27 in the Big Brother Editor's Canon. Twelfth, a long way below the original Veterans vs. Newbies template at #5, and a useful measure of how much a returnee premise loses on a rerun. Same engine, run again five years later — the drop from #5 to #12 is the canon's argument that novelty was doing more work in the original than the format alone ever could. It still ranks ahead of the Team Captains at #13 because returning players, even in a diminished repeat, generate more texture than a newbie-only cast can promise on paper, though barely — the gap between these two slots is the thinnest in the canon's middle stretch.